Elevate Your Brand with Earned Media: The Key to PR Success
In today’s noisy digital landscape, capturing attention is no small feat. Paid ads have their place, but there’s something powerful about the credibility that comes with earned media. Whether it’s a news mention, podcast feature, or TV segment, earned media can significantly elevate your brand – without the hefty price tag. Why Earned Media Matters […]
The Role of Public Relations in Business Growth
How effective PR strategies can drive your business expansion and success Our marketplace is full of overused phrases that often lack substance – “thinking outside the box,” “working smarter, not harder,” and “being transparent.” But let’s be real – there’s no box, hard work is irreplaceable, and we aren’t plastic wrap. Instead, success boils down […]
Developing a PR Strategy: Key Tips for Clear Goals, Strong Messaging and Real Results
Whether you’re typing away on a keyboard or brainstorming with pen and paper, creating a PR strategy can feel overwhelming. While it’s tempting to jump straight into sending out news releases or scheduling social media posts, doing so without a well-thought-out plan is like casting a line into a dark pond – you’re unlikely to […]
Effective Crisis Communication – Prepare Your Organization for the Unexpected
Crisis Communication: 7 Essential Steps to Prepare Your Organization for the Unexpected In public relations, crisis communication is a critical skill that can determine the success or failure of an organization’s reputation. Whether you operate in the public or private sector, having a well-thought-out crisis communication plan is essential for managing scrutiny, minimizing damage, and […]
What Should We Say? Brands and the LGBTQ+ Community
Holidays and special events often present opportunities for corporate communications, with Thanksgiving, election day, and the Super Bowl leading to a flood of social media posts, ad campaigns, and news stories. Brands use these occasions to connect with audiences, aiming to associate themselves with a sense of community. However, these efforts can backfire if your […]
How PR Professionals Can Elevate Your CEO’s Public Image and Influence
Even in the high-flying corner offices with sweeping views and sophisticated décor, CEOs are just like everyone else—having strengths and weaknesses. To effectively shape their public image, influence stakeholders, and build their company’s reputation, CEOs need honest and strategic counsel from public relations professionals. Key Strategies for PR Success with CEOs 1. Craft a Compelling […]
Harnessing the Power of Earned Media: Boost Your PR and Marketing Success
Unlock the potential of earned media to transform your PR and marketing strategy. In the dynamic field of public relations, earned media stands out as a powerful tool for enhancing your organization’s reputation and visibility. Paid vs. Earned MediaPaid advertising provides broad control over content and message distribution, but earned media offers unique advantages. Earned […]
Five Constants: Crisis Communications Tips During Emergency Situations
Good communication can be the difference between success and failure. C2 Strategic and Building Kentucky developed this collection of crisis communications tips and guides to manage your internal and external communications practices.
How to Talk to Media in Times of Crisis
Let’s say your business decides to ask employees to work from home for the next week due to coronavirus… and then you get call from a reporter asking about it.
