Effective Crisis Communication – Prepare Your Organization for the Unexpected

Crisis Communication: 7 Essential Steps to Prepare Your Organization for the Unexpected In public relations, crisis communication is a critical skill that can determine the success or failure of an organization’s reputation. Whether you operate in the public or private sector, having a well-thought-out crisis communication plan is essential for managing scrutiny, minimizing damage, and […]
What Should We Say? Brands and the LGBTQ+ Community

Holidays and special events often present opportunities for corporate communications, with Thanksgiving, election day, and the Super Bowl leading to a flood of social media posts, ad campaigns, and news stories. Brands use these occasions to connect with audiences, aiming to associate themselves with a sense of community. However, these efforts can backfire if your […]
How PR Professionals Can Elevate Your CEO’s Public Image and Influence

Even in the high-flying corner offices with sweeping views and sophisticated décor, CEOs are just like everyone else—having strengths and weaknesses. To effectively shape their public image, influence stakeholders, and build their company’s reputation, CEOs need honest and strategic counsel from public relations professionals. Key Strategies for PR Success with CEOs 1. Craft a Compelling […]
Public Engagement: 5 Key Benefits of Involving Everyone

Public relations, at its core, thrives on building relationships and fostering connections with various stakeholders. Securing active public engagement can make or break a project and set the positive tone for future public opinion. While stakeholder outreach and public engagement might sound straightforward in theory, reaching your target audience can present a wide range of […]
Breaking Barriers and Nurturing Resilience – Mental Health in Communication

In the fast-paced world of communication, professionals face high-pressure situations, tight deadlines, and constant connectivity. While these realities are part of the job, they can also impact mental health if not managed properly. At C2 Strategic Communications, prioritizing mental health is a core part of our company culture. Creative Industries and Burnout The creative nature […]
C2 Strategic wins multiple PRSA “Landmarks of Excellence” Awards

Multiple public relations and marketing communications projects by C2 Strategic Communications earned praise at the 2021 Landmarks of Excellence Awards by the Public Relations Society of America Bluegrass Chapter. Members of the C2 Strategic team attended the Oct. 14 event at the Kentucky Derby Museum to network, celebrate a successful year and receive their awards. […]