Elevate Your Brand with Earned Media: The Key to PR Success
In today’s noisy digital landscape, capturing attention is no small feat. Paid ads have their place, but there’s something powerful about the credibility that comes with earned media. Whether it’s a news mention, podcast feature, or TV segment, earned media can significantly elevate your brand – without the hefty price tag. Why Earned Media Matters […]
The Role of Public Relations in Business Growth
How effective PR strategies can drive your business expansion and success Our marketplace is full of overused phrases that often lack substance – “thinking outside the box,” “working smarter, not harder,” and “being transparent.” But let’s be real – there’s no box, hard work is irreplaceable, and we aren’t plastic wrap. Instead, success boils down […]
Developing a PR Strategy: Key Tips for Clear Goals, Strong Messaging and Real Results
Whether you’re typing away on a keyboard or brainstorming with pen and paper, creating a PR strategy can feel overwhelming. While it’s tempting to jump straight into sending out news releases or scheduling social media posts, doing so without a well-thought-out plan is like casting a line into a dark pond – you’re unlikely to […]
Harnessing the Power of Earned Media: Boost Your PR and Marketing Success
Unlock the potential of earned media to transform your PR and marketing strategy. In the dynamic field of public relations, earned media stands out as a powerful tool for enhancing your organization’s reputation and visibility. Paid vs. Earned MediaPaid advertising provides broad control over content and message distribution, but earned media offers unique advantages. Earned […]
Should Your Headline Be a Question? Boost Engagement and Click-Through Rates with This PR and Marketing Strategy
Want to see higher engagement numbers on social media? Ask more questions! Re-writing your post to be in the form of a question can grab interest and boost feedback.
Connect with your clients through content marketing
Farmers have relied on The Furrow magazine since 1895 for the latest tips to improve their operations. It’s helpful, it’s informative – and it’s content marketing. John Deere, a leading manufacturer of farm machinery, publishes the magazine. Studies show 70% of customers would rather learn about a company through an article rather than an advertisement. […]
Tip Tuesday: Use data to improve your communications strategies
We know that good data can help us better understand target audiences, improve current strategies, and guide future decisions. Think about data as a tool to maximize your marketing dollars. For instance, if you have a high bounce rate on your website, you may consider if your landing page is providing relevant content to visitors.
C2 Strategic drives meaningful engagement for virtual Homearama
C2 Strategic was the driving force behind a strategic, digitally-driven campaign for Homearama 2020 to help the Building Industry Association of Greater Louisville pivot to an all-virtual experience.
Ready for 2021? C2 founder gives tips on looking ahead, learning from the past
2020 is undoubtedly a year of tremendous change for the entire world. So should we rip the last couple of months off the calendar to get closer to ‘normal’? C2 Strategic founder Chad Carlton recently wrote for Building Kentucky about this difficult year.
See the virtue in virtual communications – because it’s here to stay
Chances are you’ve logged untold hours video conferencing since March. Many of us have grown accustomed to attending staff meetings or checking in with team members through a variety of virtual tools. But have you thought about all the different ways you can connect virtually with your clients, partners and community, beyond the basic meeting?
Expert Tip: Affordable investments for stronger social media
Social media and other forms of virtual communication have never been more important. That sentence was true in January. Now, it’s even more true, as many organizations are moving longstanding fundraising events (or important public meetings) to virtual formats.
Adapting business communications during COVID-19
We’re always “thinking outside the box” about business and communications. So when COVID-19 began turning the world upside down, C2 Strategic Communications quickly expanded tools and strategies to keep communications flowing with and for our clients.
Five Constants: Crisis Communications Tips During Emergency Situations
Good communication can be the difference between success and failure. C2 Strategic and Building Kentucky developed this collection of crisis communications tips and guides to manage your internal and external communications practices.
How to Talk to Media in Times of Crisis
Let’s say your business decides to ask employees to work from home for the next week due to coronavirus… and then you get call from a reporter asking about it.
