3 Lessons in Crisis Communications
During a recent C2 Strategic Communications webinar, our president Kerri Richardson shared practical, proven strategies to help leaders communicate clearly under pressure. From anticipating risk to protecting your organization’s reputation, her insights are rooted in decades of real-world experience. Below are three key lessons from her talk — short, powerful video snapshots designed to help […]
The Role of Public Relations in Business Growth
How effective PR strategies can drive your business expansion and success Our marketplace is full of overused phrases that often lack substance – “thinking outside the box,” “working smarter, not harder,” and “being transparent.” But let’s be real – there’s no box, hard work is irreplaceable, and we aren’t plastic wrap. Instead, success boils down […]
Developing a PR Strategy: Key Tips for Clear Goals, Strong Messaging and Real Results
Whether you’re typing away on a keyboard or brainstorming with pen and paper, creating a PR strategy can feel overwhelming. While it’s tempting to jump straight into sending out news releases or scheduling social media posts, doing so without a well-thought-out plan is like casting a line into a dark pond – you’re unlikely to […]
Maximize Your PR Impact: Why Media Relations Builds Brand Strength and Reputation
In the competitive world of public relations, media relations is pivotal to maximizing your PR impact. Effective media strategies are crucial for building a robust brand and managing your reputation. Leveraging media relations enhances credibility, amplifies your brand’s visibility, and helps navigate reputational challenges. Here’s why media relations is a cornerstone of successful PR and […]
How PR Professionals Can Elevate Your CEO’s Public Image and Influence
Even in the high-flying corner offices with sweeping views and sophisticated décor, CEOs are just like everyone else—having strengths and weaknesses. To effectively shape their public image, influence stakeholders, and build their company’s reputation, CEOs need honest and strategic counsel from public relations professionals. Key Strategies for PR Success with CEOs 1. Craft a Compelling […]
Media Relations for Non-Profits: How to Effectively Share Your Story
The landscape of non-profit organizations is filled with worthy causes – everything from feeding the hungry, behavioral health services, providing compassionate support for children in need and more. The incredible work these organizations do in service to our communities are stories that need to be shared far and wide. Enter: the media relations campaign. A […]
Breaking Barriers and Nurturing Resilience – Mental Health in Communication
In the fast-paced world of communication, professionals face high-pressure situations, tight deadlines, and constant connectivity. While these realities are part of the job, they can also impact mental health if not managed properly. At C2 Strategic Communications, prioritizing mental health is a core part of our company culture. Creative Industries and Burnout The creative nature […]
Creative capacity, capabilities grow with the addition of three C2 Strategic new hires
C2 Strategic Communications continues to grow its Louisville-based team with the addition of Cory McCauley, Brooke Griffiths and Alyssa De Jesus. Cory McCauley joins C2 Strategic as a staff strategist. McCauley is a trusted journalist, whose career led him to the mountains of Eastern Kentucky as a reporter for WYMT-TV, and later to South Central […]
C2 Strategic wins multiple PRSA “Landmarks of Excellence” Awards
Multiple public relations and marketing communications projects by C2 Strategic Communications earned praise at the 2021 Landmarks of Excellence Awards by the Public Relations Society of America Bluegrass Chapter. Members of the C2 Strategic team attended the Oct. 14 event at the Kentucky Derby Museum to network, celebrate a successful year and receive their awards. […]
Louisville’s largest public relations firm continues to expand with addition of senior strategist Dominic Manecke
C2 Strategic Communications is excited to announce the latest addition to its all-star team of public relations professionals. Dominic Manecke, an award-winning communications expert with extensive experience working alongside a multitude of corporate leaders and government officials, joins C2 Strategic as senior strategist in its Louisville headquarters. Dominic comes to C2 Strategic after more than […]
C2 Strategic adds new talent to Louisville team
C2 Strategic Communications is growing its team of expert communicators again with the addition of two professionals, Steven Richard and Hayley Robb. Richard and Robb will work out of C2 Strategic’s Louisville office, which moved earlier this year to 911 Blankenbaker Parkway. Founded in 2011, C2 Strategic has offices in Louisville and Indianapolis to serve local, regional and national clients in government, transportation, infrastructure, economic development, banking, health care, hospitality and other sectors.
C2 Strategic Among Largest Louisville PR Firms
Since 2011, growth and change have been a constant for C2 Strategic. We are thrilled to be named among Louisville’s Largest Public Relations Firms in Business First of Louisville again this year. Just four years ago, we were breaking ground on our former office with no idea how quickly we’d outgrow it. Now at our new, larger home off Blankenbaker Parkway, we’re ready for whatever comes next.
How to Talk to Media in Times of Crisis
Let’s say your business decides to ask employees to work from home for the next week due to coronavirus… and then you get call from a reporter asking about it.
C2 expands with new Public Relations Office in Indianapolis
INDIANAPOLIS (April 10, 2019) – C2 Strategic Communications, one of the region’s leading public relations and marketing firms, has expanded its regional presence with a new office in Indianapolis.
