Master Distiller: What Bourbon Teaches Us About Crafting Stories
By: Derek Doyle, Senior Director, C2 Strategic Communications As Kentuckians, we know a thing or two about bourbon. And as communicators, we recognize that every ounce of bourbon tells a story. From the rich limestone bedrock that feeds flavor to the charred oak barrels aging quietly in rickhouses, each step of the bourbon-making process is […]
You Belong: Reframing Imposter Syndrome in the Workplace
You Belong: Reframing Imposter Syndrome in the Workplace
Podcasting: The Next Frontier in Media Relations
Blog By: Quin Welch, Associate Strategist, C2 Strategic Communications In an increasingly digital world, podcasts have emerged as a powerful medium for storytelling, education and communication. For public relations professionals, they offer a valuable opportunity to reach targeted audiences by appearing as guests or placing stories on relevant shows. Instead of launching a new podcast, […]
Are You Speaking Your Customers’ Language? Lessons from Puerto Rico
Blog By: Chad Carlton, Founder & CEO, C2 Strategic Communications I love PR (public relations). It’s a big part of our work at C2 Strategic Communications. However, the “PR” in the photo above refers to Puerto Rico, the U.S. Island territory where my wife and I recently vacationed. The week of rest and relaxation — […]