The Ultimate Guide to Creating an Engaging Media Kit

A media kit is your organization’s calling card – a versatile tool that goes beyond providing reporters with essential background information. While it’s still invaluable for media coverage, today’s media kits have evolved into dynamic resources for sales pitches, digital outreach and engaging bloggers, content managers and social influencers. Ready to create a media kit that […]

Connect with your clients through content marketing

Farmers have relied on The Furrow magazine since 1895 for the latest tips to improve their operations. It’s helpful, it’s informative – and it’s content marketing. John Deere, a leading manufacturer of farm machinery, publishes the magazine. Studies show 70% of customers would rather learn about a company through an article rather than an advertisement. […]

Tip Tuesday: Use data to improve your communications strategies

We know that good data can help us better understand target audiences, improve current strategies, and guide future decisions. Think about data as a tool to maximize your marketing dollars. For instance, if you have a high bounce rate on your website, you may consider if your landing page is providing relevant content to visitors.

Expert Tip: Affordable investments for stronger social media

Social media and other forms of virtual communication have never been more important. That sentence was true in January. Now, it’s even more true, as many organizations are moving longstanding fundraising events (or important public meetings) to virtual formats.

C2 Strategic Communications Expands After Record Growth in 2018

C2 Strategic Communications office

LOUISVILLE, KY (Feb. 18, 2019) – Following a record-breaking year in 2018, C2 Strategic Communications, one of the leading public relations and marketing firms in the region, is continuing its growth into 2019. With an expanding team now totaling 14 communications professionals, C2 Strategic is well-positioned to meet the rising demand from clients across Kentucky […]