Telling Indiana’s Story: Why We’re Invested in the Hoosier State

Featuring: Chad Carlton, Founder & CEO, C2 Strategic Communications From major transportation projects to grassroots nonprofit missions, C2 Strategic Communications has proudly partnered with Indiana organizations for nearly 15 years. In this video, our CEO Chad Carlton shares why Indiana continues to be a place where we’re growing alongside our clients and helping them tell […]
Podcasting: The Next Frontier in Media Relations

Blog By: Quin Welch, Associate Strategist, C2 Strategic Communications In an increasingly digital world, podcasts have emerged as a powerful medium for storytelling, education and communication. For public relations professionals, they offer a valuable opportunity to reach targeted audiences by appearing as guests or placing stories on relevant shows. Instead of launching a new podcast, […]
Are You Speaking Your Customers’ Language? Lessons from Puerto Rico

Blog By: Chad Carlton, Founder & CEO, C2 Strategic Communications I love PR (public relations). It’s a big part of our work at C2 Strategic Communications. However, the “PR” in the photo above refers to Puerto Rico, the U.S. Island territory where my wife and I recently vacationed. The week of rest and relaxation — […]
Should Your Headline Be a Question? Boost Engagement and Click-Through Rates with This PR and Marketing Strategy

Want to see higher engagement numbers on social media? Ask more questions! Re-writing your post to be in the form of a question can grab interest and boost feedback.