Avoiding A Tough Conversation? We Can Help.
Sometimes, I wish we could scratch out the word “public” from “public relations.” For many, “public relations” brings to mind corporate press conferences, ribbon cuttings with oversized scissors or executives handing over giant foam checks. PR is often far more personal and not just about publicity, it’s about relationships. At C2 Strategic, we specialize in […]
Developing a PR Strategy: Key Tips for Clear Goals, Strong Messaging and Real Results
Whether you’re typing away on a keyboard or brainstorming with pen and paper, creating a PR strategy can feel overwhelming. While it’s tempting to jump straight into sending out news releases or scheduling social media posts, doing so without a well-thought-out plan is like casting a line into a dark pond – you’re unlikely to […]
Effective Crisis Communication – Prepare Your Organization for the Unexpected
Crisis Communication: 7 Essential Steps to Prepare Your Organization for the Unexpected In public relations, crisis communication is a critical skill that can determine the success or failure of an organization’s reputation. Whether you operate in the public or private sector, having a well-thought-out crisis communication plan is essential for managing scrutiny, minimizing damage, and […]
Maximize Your PR Impact: Why Media Relations Builds Brand Strength and Reputation
In the competitive world of public relations, media relations is pivotal to maximizing your PR impact. Effective media strategies are crucial for building a robust brand and managing your reputation. Leveraging media relations enhances credibility, amplifies your brand’s visibility, and helps navigate reputational challenges. Here’s why media relations is a cornerstone of successful PR and […]
How PR Professionals Can Elevate Your CEO’s Public Image and Influence
Even in the high-flying corner offices with sweeping views and sophisticated décor, CEOs are just like everyone else—having strengths and weaknesses. To effectively shape their public image, influence stakeholders, and build their company’s reputation, CEOs need honest and strategic counsel from public relations professionals. Key Strategies for PR Success with CEOs 1. Craft a Compelling […]
Adapting business communications during COVID-19
We’re always “thinking outside the box” about business and communications. So when COVID-19 began turning the world upside down, C2 Strategic Communications quickly expanded tools and strategies to keep communications flowing with and for our clients.
Five Constants: Crisis Communications Tips During Emergency Situations
Good communication can be the difference between success and failure. C2 Strategic and Building Kentucky developed this collection of crisis communications tips and guides to manage your internal and external communications practices.
How to Talk to Media in Times of Crisis
Let’s say your business decides to ask employees to work from home for the next week due to coronavirus… and then you get call from a reporter asking about it.
55,000 Supports TARC, JCTC Partnership
C2 Strategic is excited to highlight the new partnership between TARC (Transit Authority of River City) and JCTC (Jefferson Community and Technical College), which has secured a $55,000 grant to enhance student transportation. This initiative will improve accessibility for students, providing them with the resources they need to succeed in both their education and careers. […]
Building a Foundation for Healthcare
Messer Construction Co. continues to put its mark on healthcare in Louisville, working with local partners such as Norton Healthcare Inc. and the University of Louisville to create more points of care across the community. Several Messer projects began or reached new heights in recent weeks — milestones that illustrate how Messer and its partners […]
