What Should We Say? Brands and the LGBTQ+ Community

A rainbow megaphone held up at a Pride event.

Holidays and special events often present opportunities for corporate communications, with Thanksgiving, election day, and the Super Bowl leading to a flood of social media posts, ad campaigns, and news stories. Brands use these occasions to connect with audiences, aiming to associate themselves with a sense of community. However, these efforts can backfire if your […]

Public Engagement: 5 Key Benefits of Involving Everyone

Person standing at a presentation booth with a poster, interacting with attendees at a public engagement event.

Public relations, at its core, thrives on building relationships and fostering connections with various stakeholders. Securing active public engagement can make or break a project and set the positive tone for future public opinion. While stakeholder outreach and public engagement might sound straightforward in theory, reaching your target audience can present a wide range of […]