The Ultimate Guide to Creating an Engaging Media Kit

A media kit is your organization’s calling card – a versatile tool that goes beyond providing reporters with essential background information. While it’s still invaluable for media coverage, today’s media kits have evolved into dynamic resources for sales pitches, digital outreach and engaging bloggers, content managers and social influencers. Ready to create a media kit that […]

The Role of Public Relations in Business Growth

How effective PR strategies can drive your business expansion and success Our marketplace is full of overused phrases that often lack substance – “thinking outside the box,” “working smarter, not harder,” and “being transparent.” But let’s be real – there’s no box, hard work is irreplaceable, and we aren’t plastic wrap. Instead, success boils down […]

2025 Media Trends

Staying Ahead of Media Trends in 2025: Protect Your Brand and Your Work As we move into 2025, the media landscape is evolving faster than ever, driven by technological advances, shifting consumer behaviors and an ever-growing demand for authentic engagement. At C2 Strategic, we recognize how crucial it is to predict and prepare for these […]

Louisville’s largest public relations firm continues to expand with addition of senior strategist Dominic Manecke

C2 Strategic Communications is excited to announce the latest addition to its all-star team of public relations professionals. Dominic Manecke, an award-winning communications expert with extensive experience working alongside a multitude of corporate leaders and government officials, joins C2 Strategic as senior strategist in its Louisville headquarters. Dominic comes to C2 Strategic after more than […]