Podcasting: The Next Frontier in Media Relations

Blog By: Quin Welch, Associate Strategist, C2 Strategic Communications In an increasingly digital world, podcasts have emerged as a powerful medium for storytelling, education and communication. For public relations professionals, they offer a valuable opportunity to reach targeted audiences by appearing as guests or placing stories on relevant shows. Instead of launching a new podcast, […]

Are You Speaking Your Customers’ Language? Lessons from Puerto Rico

Blog By: Chad Carlton, Founder & CEO, C2 Strategic Communications I love PR (public relations). It’s a big part of our work at C2 Strategic Communications. However, the “PR” in the photo above refers to Puerto Rico, the U.S. Island territory where my wife and I recently vacationed. The week of rest and relaxation — […]

The Role of Public Relations in Business Growth

How effective PR strategies can drive your business expansion and success Our marketplace is full of overused phrases that often lack substance – “thinking outside the box,” “working smarter, not harder,” and “being transparent.” But let’s be real – there’s no box, hard work is irreplaceable, and we aren’t plastic wrap. Instead, success boils down […]

2025 Media Trends

Staying Ahead of Media Trends in 2025: Protect Your Brand and Your Work As we move into 2025, the media landscape is evolving faster than ever, driven by technological advances, shifting consumer behaviors and an ever-growing demand for authentic engagement. At C2 Strategic, we recognize how crucial it is to predict and prepare for these […]

Louisville’s largest public relations firm continues to expand with addition of senior strategist Dominic Manecke

C2 Strategic Communications is excited to announce the latest addition to its all-star team of public relations professionals. Dominic Manecke, an award-winning communications expert with extensive experience working alongside a multitude of corporate leaders and government officials, joins C2 Strategic as senior strategist in its Louisville headquarters. Dominic comes to C2 Strategic after more than […]