Harnessing the Power of Earned Media: Boost Your PR and Marketing Success

Unlock the potential of earned media to transform your PR and marketing strategy. In the dynamic field of public relations, earned media stands out as a powerful tool for enhancing your organization’s reputation and visibility. Paid vs. Earned MediaPaid advertising provides broad control over content and message distribution, but earned media offers unique advantages. Earned […]
Ready for 2021? C2 founder gives tips on looking ahead, learning from the past

2020 is undoubtedly a year of tremendous change for the entire world. So should we rip the last couple of months off the calendar to get closer to ‘normal’? C2 Strategic founder Chad Carlton recently wrote for Building Kentucky about this difficult year.
Five Constants: Crisis Communications Tips During Emergency Situations

Good communication can be the difference between success and failure. C2 Strategic and Building Kentucky developed this collection of crisis communications tips and guides to manage your internal and external communications practices.