What Is Public Relations, and How Can It Help You?
By Derek Doyle, Senior Director, C2 Strategic Communications Public relations, or PR, is a term most people know but few can define. Many people think of it as just media coverage. Others think it is simply a social media campaign or a response to a crisis. The truth is that PR covers all these things […]
Why Nonprofits Need Strategic Communications to Be Successful
Why Nonprofits Need Strategic Communications to Be Successful
3 Lessons in Crisis Communications
During a recent C2 Strategic Communications webinar, our president Kerri Richardson shared practical, proven strategies to help leaders communicate clearly under pressure. From anticipating risk to protecting your organization’s reputation, her insights are rooted in decades of real-world experience. Below are three key lessons from her talk — short, powerful video snapshots designed to help […]
Effective Crisis Communication – Prepare Your Organization for the Unexpected
Crisis Communication: 7 Essential Steps to Prepare Your Organization for the Unexpected In public relations, crisis communication is a critical skill that can determine the success or failure of an organization’s reputation. Whether you operate in the public or private sector, having a well-thought-out crisis communication plan is essential for managing scrutiny, minimizing damage, and […]
Tip Tuesday: Use data to improve your communications strategies
We know that good data can help us better understand target audiences, improve current strategies, and guide future decisions. Think about data as a tool to maximize your marketing dollars. For instance, if you have a high bounce rate on your website, you may consider if your landing page is providing relevant content to visitors.