Elevate Your Brand with Earned Media: The Key to PR Success
In today’s noisy digital landscape, capturing attention is no small feat. Paid ads have their place, but there’s something powerful about the credibility that comes with earned media. Whether it’s a news mention, podcast feature, or TV segment, earned media can significantly elevate your brand – without the hefty price tag. Why Earned Media Matters […]
Developing a PR Strategy: Key Tips for Clear Goals, Strong Messaging and Real Results
Whether you’re typing away on a keyboard or brainstorming with pen and paper, creating a PR strategy can feel overwhelming. While it’s tempting to jump straight into sending out news releases or scheduling social media posts, doing so without a well-thought-out plan is like casting a line into a dark pond – you’re unlikely to […]
Harnessing the Power of Earned Media: Boost Your PR and Marketing Success
Unlock the potential of earned media to transform your PR and marketing strategy. In the dynamic field of public relations, earned media stands out as a powerful tool for enhancing your organization’s reputation and visibility. Paid vs. Earned MediaPaid advertising provides broad control over content and message distribution, but earned media offers unique advantages. Earned […]
Connect with your clients through content marketing
Farmers have relied on The Furrow magazine since 1895 for the latest tips to improve their operations. It’s helpful, it’s informative – and it’s content marketing. John Deere, a leading manufacturer of farm machinery, publishes the magazine. Studies show 70% of customers would rather learn about a company through an article rather than an advertisement. […]
