Master Distiller: What Bourbon Teaches Us About Crafting Stories
By: Derek Doyle, Senior Director, C2 Strategic Communications As Kentuckians, we know a thing or two about bourbon. And as communicators, we recognize that every ounce of bourbon tells a story. From the rich limestone bedrock that feeds flavor to the charred oak barrels aging quietly in rickhouses, each step of the bourbon-making process is […]
You Belong: Reframing Imposter Syndrome in the Workplace
You Belong: Reframing Imposter Syndrome in the Workplace
Podcasting: The Next Frontier in Media Relations
Blog By: Quin Welch, Associate Strategist, C2 Strategic Communications In an increasingly digital world, podcasts have emerged as a powerful medium for storytelling, education and communication. For public relations professionals, they offer a valuable opportunity to reach targeted audiences by appearing as guests or placing stories on relevant shows. Instead of launching a new podcast, […]
Are You Speaking Your Customers’ Language? Lessons from Puerto Rico
Blog By: Chad Carlton, Founder & CEO, C2 Strategic Communications I love PR (public relations). It’s a big part of our work at C2 Strategic Communications. However, the “PR” in the photo above refers to Puerto Rico, the U.S. Island territory where my wife and I recently vacationed. The week of rest and relaxation — […]
Developing a PR Strategy: Key Tips for Clear Goals, Strong Messaging and Real Results
Whether you’re typing away on a keyboard or brainstorming with pen and paper, creating a PR strategy can feel overwhelming. While it’s tempting to jump straight into sending out news releases or scheduling social media posts, doing so without a well-thought-out plan is like casting a line into a dark pond – you’re unlikely to […]
Should Your Headline Be a Question? Boost Engagement and Click-Through Rates with This PR and Marketing Strategy
Want to see higher engagement numbers on social media? Ask more questions! Re-writing your post to be in the form of a question can grab interest and boost feedback.
C2 Strategic drives meaningful engagement for virtual Homearama
C2 Strategic was the driving force behind a strategic, digitally-driven campaign for Homearama 2020 to help the Building Industry Association of Greater Louisville pivot to an all-virtual experience.
Expert Tip: Affordable investments for stronger social media
Social media and other forms of virtual communication have never been more important. That sentence was true in January. Now, it’s even more true, as many organizations are moving longstanding fundraising events (or important public meetings) to virtual formats.