WellCare of Kentucky

When it began operations in Kentucky in 2011, WellCare of Kentucky, a Medicaid managed care provider, sought to enhance the public’s perception of WellCare as an experienced, efficient manager of health care for thousands of Kentuckians.

Within six months of engaging C2 Strategic to develop a robust strategy for earned

media, WellCare saw a significant increase in news coverage and launched an e-newsletter to a large targeted audience who would be especially interested in the company’s community health efforts.

C2’s role: Strategic planning, media relations, marketing, e- communications