Seasoned travelers know to ask the locals for tips when they want an authentic cultural experience. When the communications team at Omni Hotels & Resorts needed insight for an event to break ground for its 30-story luxury hotel in Louisville, it turned to C2 for media connections and strategic advice.

As a result, the event drew positive coverage, including live broadcasts from the construction site hours before the event.

Omni was so pleased with the outcome that it has extended its partnership with C2 to assist with earned and social media as the project progresses.C2’s role: Strategic planning, media relations, social media