Thinking about upgrading your current website? Design and optimization trends and techniques are constantly changing. C2 Strategic Communications recently took on their transformation, bringing an older website up to date.
C2 Strategic’s Digital Marketing Strategist Nicole Ares gives her tips on tackling a website redo.
1. Build from Existing Site
The new C2Strategic.com’s home page opens with an eye-catching video and a sleek design.
Out with the old and in with the new is good for something things in life (like that old boyfriend you just can’t get rid of) but for a website it’s not a best practice. There are always parts of an old site that can be beneficial for the new. Strip down your old site and organize it into sub-folders: text, graphics, contact information, photos, etc. and see which elements are worth keeping.
Visit BuildingKentucky.com to reveal more website upgrade tips.