Why Public Engagement Powers Project Success
By Tom Spalding, APR: Senior Strategist, C2 Strategic Communications In Indiana, a new law requires local governments to livestream public meetings The change gives more citizens an opportunity to follow discussions about a topic that connects everyone: our roads. This new livestream requirement expands access, allowing citizens to follow projects online and participate beyond traditional […]
Elevate the Story of Your Nonprofit to Unlock Greater Support
As a nonprofit food pantry or community service organization, your main objective is to help. Whether that’s providing meals, distributing groceries or offering nutritional support to families in need, that is your goal. In theory, it seems simple: Get the word out, get the funds and help. But it isn’t always that easy. That’s why […]
What Can We Learn About Change Communications from Cracker Barrel?
By Chad Carlton, CEO of C2 Strategic Communications Unlike the Cracker Barrel folks, C2 Strategic Communications isn’t changing our core mission or identity anytime soon. But we have to admit, we did have a little fun playing with the logo parody above for this post. I don’t know much about the real Uncle Herschel, […]
What Is Public Relations, and How Can It Help You?
By Derek Doyle, Senior Director, C2 Strategic Communications Public relations, or PR, is a term most people know but few can define. Many people think of it as just media coverage. Others think it is simply a social media campaign or a response to a crisis. The truth is that PR covers all these things […]
Media Relations in a Changing News Landscape
By Tom Lally, Senior Strategist Newsrooms across the country are shrinking. Funding cuts to public media, including NPR and PBS, are the latest sign of dwindling support for journalism. Over the past year, local news companies like E.W. Scripps, TEGNA, Gray Television and Hearst have announced major layoffs. The reporters who remain are hungry, dedicated […]
The New Reality for Higher Education: The BIG Issues They Can’t Ignore
Welcome to the 2020s, where higher education feels less like a stroll across campus and more like a high-stakes obstacle course. Colleges and universities aren’t just competing for prestige anymore. They’re fighting to survive. Between shifting demographics, rising costs and growing doubts about the value of a degree, the higher ed landscape is being pushed […]
Why Nonprofits Need Strategic Communications to Be Successful
Why Nonprofits Need Strategic Communications to Be Successful