C2 Strategic drives meaningful engagement for virtual Homearama
C2 Strategic was the driving force behind a strategic, digitally-driven campaign for Homearama 2020 to help the Building Industry Association of Greater Louisville pivot to an all-virtual experience.
C2 Strategic Among Largest Louisville PR Firms
Since 2011, growth and change have been a constant for C2 Strategic. We are thrilled to be named among Louisville’s Largest Public Relations Firms in Business First of Louisville again this year. Just four years ago, we were breaking ground on our former office with no idea how quickly we’d outgrow it. Now at our new, larger home off Blankenbaker Parkway, we’re ready for whatever comes next.
The Power of the Pinwheel
Many of us associate pinwheels with lazy spring days or summer festivals from childhood. For hundreds of Kentucky agencies, this whimsical object represents a topic that’s far from idyllic—child abuse.
Inc.Credible Times for Greater Louisville Inc.
This has been a busy – and productive – first quarter for Greater Louisville Inc., the metro chamber of commerce. Coming off a successful series of events, including the chamber’s annual meeting, first Capitol Connections event, a successful legislative session and the launch of the Louisville Entrepreneurship Acceleration Partnership (LEAP) support entrepreneurs, C2’s client is […]
New Dixie Highway Announces Summer Progress, New Turn Lane
The New Dixie Highway Project promises to transform one of the city’s most traveled corridors into a safer, more inviting roadway. Dixie Highway suffers a fatality rate three times higher than comparable highways, and its daily traffic count rivals some interstates. Today, Dixie Highway is seeing rapid improvements including connected and wider sidewalks and new […]
Ecotech Approaches Midpoint of 10,000 Trees Partnership
April 27 was both Arbor Day and a celebration of Ecotech’s planting of almost 5,000 trees over the last five years across Kentucky and Southern Indiana. Ecotech is a leading provider of industrial, commercial, residential and recycling collection services around the region and committed to planting 10,000 trees over a decade. Its plantings – part […]
Media Event Builds Excitement for The Residences at Omni Louisville
Over the past two years, Omni Hotels & Resorts has worked with C2 Strategic Communications to build excitement around the company’s new hotel in downtown Louisville. The success of that partnership made C2 a natural fit for Lincoln Property Group, property manager for the luxury apartment community in the Omni building. The Residences at Omni occupies the […]
Hope Scarves Sends Packages to Women in all 50 States
Hope Scarves founder Lara MacGregor was first diagnosed with breast cancer when she was 30 years old and seven months pregnant. A friend of hers who faced cancer sent her a package containing encouraging notes of hope and several hand-me-down scarves in case she lost her hair. In 2012, MacGregor founded Hope Scarves with the […]
Open House Engages Community in Efforts to Create a Safer Dixie Highway
Public involvement is crucial to the success of any transportation project – but it is especially important when the project affects one of Louisville Metro’s busiest and widest traffic corridors. The New Dixie Highway project is a $35 million investment to improve safety, mobility and livability along a 14-mile stretch of roadway that runs from […]
Messer: We Are Building Louisville
Messer Construction Co. plays a key role in making Louisville a better place. Whether it’s constructing the new Norton Cancer Institute-Brownsboro, expanding the University of Louisville Cardinal Stadium, or building Brown-Forman’s Old Forester Distillery on Whiskey Row, Messer is a company with expansive experience. 2017 saw no exception as the company reached major milestones on […]
I-69 ORX Hosts Two Open Houses, Engages Community
Just two hours downstream, Kentucky and Indiana are working to build a new Ohio River crossing. The I-69 Ohio River Crossing (ORX) is a project that people care about, and C2 Strategic has enjoyed working alongside the Project Team to link the communities of Henderson, KY and Evansville, IN. Recently, C2 Strategic helped coordinate stakeholder […]
Pinnacle Properties Receives President’s Grand Award for Marketing
Pinnacle Properties has a great story to tell and C2 Strategic has enjoyed working with them to help them tell it. Like with many companies, Pinnacle has been built through the personal reputation of its partners, John Miranda and Chris Knopf. We helped them construct strategies to support those personal relationships with excellent digital communications. […]
Omni Louisville Hires 350 New Employees Before Grand Opening
Our city has watched Omni Louisville climb into the skyline, but a lot of the work of opening a premier hotel is not as visible to the public. One massive challenge is building an entire staff, from scratch, in time for opening day. C2 Strategic Communications has enjoyed telling the Omni Louisville story to our […]
A Year of Progress on the I-69 Ohio River Crossing
Did you know work is underway on another Ohio River bridge? C2 Strategic Communications is pleased to work with the Indiana Department of Transportation and Kentucky Transportation Cabinet on the I-69 Ohio River Crossing. Indiana and Kentucky know the importance of providing a new, modern bridge and I-69 connection for residents and businesses in Evansville […]
Pink Out Event Illustrates Support for Cancer Project
Messer Construction Co. and Norton Healthcare Inc. leaders recently had a bright idea. What better way to illustrate what’s coming to the new Norton Cancer Institute-Brownsboro that Messer is building than to “paint it pink” during the month of October. So in recognition of Breast Cancer Awareness month, Messer’s workers and subcontractors at the site […]
Bourbon Is Booming in Kentucky
At C2 Strategic, we know our bourbon. We celebrate Kentucky’s signature spirit with a wall of fine bottles in our office’s “Bourbon Boardroom.” So we’re particularly excited to be working with the City of Bardstown, Nelson County and the newly created Bourbon Capital Community Alliance (BCCA, which is expanding the community’s tourism offerings and features. […]
P3 Kentucky Adds Industry Leaders to Infrastructure Discussion
C2 Strategic Communications launched P3 Kentucky in late May 2017, hoping to facilitate an ongoing discussion about infrastructure development and the role public-private partnerships can play in supporting growth across the Commonwealth. With founding partners like the Kentucky Chamber of Commerce, the Kentucky League of Cities, Kentuckians for Better Transportation and the Kentucky Association of […]
RiverLink transponders now available at retail locations
RiverLink, a C2 client, is making it easier for drivers to purchase RiverLink transponders. RiverLink starter kits are now available at Speedway locations throughout Kentucky and Indiana. The kit includes a RiverLink prepaid transponder that can be used on the three tolled bridges connecting Louisville and Southern Indiana and a reload card. The retail kits […]
I-69 ORX project offices open in Henderson and Evansville
C2 is pleased to be working with the I-69 Ohio River Crossing project team. Indiana and Kentucky are committed to improving the I-69 corridor by creating an I-69 Ohio River Crossing between Evansville and Henderson. Evansville Mayor Lloyd Winnecke and Henderson Mayor Steve Austin recently helped to officially open I-69 Ohio River Crossing (ORX) project […]
Significant improvements in RiverLink customer response times
C2 works with RiverLink, the all-electronic tolling system for the three tolled Ohio River Bridges. RiverLink is continuing to work to improve the customer experience. Numerous improvements have been made, including hiring dozens of additional customer service representatives. Efforts are paying off, with big improvements seen. Read more about those improvements in this recent WDRB report. […]
55,000 Supports TARC, JCTC Partnership
55,000 Degrees, one of our oldest clients, has been working for more than seven years to ensure that more Louisvillians earn a college degree. Part of that work includes identifying and reducing the “trip wires” that knock people off the path to a degree. For many students at Jefferson Community and Technical College, one such […]
