Building Public Trust in Government Starts with Clear Communication
This post is written by Jill Midkiff, who recently joined C2 Strategic Communications as a senior director. Trusted by governors and cabinet secretaries for nearly three decades, Jill is one of the most experienced and respected communications leaders in Kentucky. She joined C2 Strategic after retiring last year from the Commonwealth of Kentucky. Jill’s leadership […]
Communicating Under Pressure: Lessons From the Military That Apply to Every Organization
This crisis communications post is written by Heather Link, who recently joined C2 Strategic Communications as a senior strategist. Heather brings more than 20 years of distinguished service in the United States Army, a career spanning frontline communication, team leadership and talent development. She is joining C2 Strategic after serving as a senior talent development […]
A New Year Check-In for Nonprofits: Is Your Board Ready to Speak on Your Behalf?
The beginning of a new year is a natural time for nonprofit organizations to pause and assess what is working and what needs attention. Budgets, strategy and board recruitment often rise to the top of the list. Communication readiness should too. Board leaders and board members are among a nonprofit’s most visible advocates. Whether they […]
Tip Tuesday: Use data to improve your communications strategies
We know that good data can help us better understand target audiences, improve current strategies, and guide future decisions. Think about data as a tool to maximize your marketing dollars. For instance, if you have a high bounce rate on your website, you may consider if your landing page is providing relevant content to visitors.
Tip Tuesday: Look and sound your virtual best for video conferencing
Virtual meetings have become a part of life for many of us. Living rooms have become learning spaces, bedrooms are the new boardrooms, and even the kitchen is part of your home office. Making these every day spaces look professional is possible.