Messer Construction Co.

Creating a Stronger Sense of Louisville Pride

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Earned Media Value
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Maximizing Media for Louisville City FC Soccer Stadium

Messer Construction Co., a regional construction management firm, was hired to build Louisville’s first professional soccer stadium for Louisville City FC, a United Soccer League team. This massive project aimed to boost the city’s economy, community, and culture. Messer sought a media relations partner to enhance awareness of the stadium’s construction, increase its name recognition, secure future sport-specific projects, and establish lasting connections to this first-of-its-kind facility.

C2 Strategic developed communication strategies for the entire duration of the Louisville City FC stadium project, from groundbreaking to completion. Efforts included collaboration with the construction team and LouCity FC staff, organizing multiple media tours and creative milestone celebrations such as unveiling the turf with local officials and filming the first stadium light activation. C2 Strategic successfully highlighted Messer Construction’s role and demonstrated the project’s scale and significance to the media, ultimately helping Messer Construction secure several more projects of comparable scope.

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