C2 Strategic Adds Digital Marketing Strategist

Digital communications are a growing part of strategy for our clients. Therefore, as our firm continues to grow, we’re intentionally adding team members who focus squarely on digital.

Paige Moore, our newest senior strategist, has nearly two decades of experience in online marketing, primarily at large health care companies (Humana and Anthem) and at digital agencies. While everyone on our team has digital strategy skills, Paige adds significantly to our level of expertise. She has presented on website and social media strategy for the Indianapolis chapter of the American Marketing Association, PRSA Indy, the PRSA Health Academy and the Louisville Digital Association’s Digital Crossroads conference. She’s also earned several awards for her work in strategic communications, including an IABC Gold Quill award.

As I’ve mentioned in previous posts, a key differentiator for C2 Strategic is that each of us is a former journalist. While it was difficult to find someone with digital marketing skills and a background in journalism, fortunately it was not impossible. Paige started her career as a radio news broadcaster and program director in the Evansville/Owensboro area.

A graduate of South Oldham High School, Paige recently moved back to Louisville after completing her master’s in public relations at Ball State University. Although she’s crossed back over the river, Paige claims she is still a Hoosier at heart – as evidenced by the Indy 500 memorabilia displayed in her office. In addition to being an IndyCar racing fan, she’s an avid cook, kayaker and trivia player. She lives in Schnitzelburg with her cat (Annie, 17) and dog (Savannah, 6).

Welcome to the team!

Chad Carlton


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