LOUISVILLE (Feb. 18, 2019) – After a record year of growth in 2018, C2 Strategic Communications — one of the region’s top PR and marketing firms — is expanding again in 2019, welcoming a new senior strategist and a social media strategist to the team.
C2 Strategic’s growth to 14 communications professionals is directly related to an increasing number of clients across Kentucky and the region.
Current clients include RiverLink Tolling System, WellCare Health Plans, Omni Louisville Hotel, PetFirst Pet Insurance, Luckett and Farley, the Louisville Regional Airport Authority and numerous transportation projects in Indiana and Kentucky.
“The more our team grows, the more transformational work we’re able to take on for our clients,” said Chad Carlton, president of C2 Strategic. “We’re excited to continue to be a part of exciting growth and change throughout the region.”
Tiffany Meredith joins as C2’s newest senior strategist. Tiffany brings more than 20 years of experience in journalism, public affairs, and public relations to the team. In addition to years of writing and editing for the Associated Press out of Denver and Louisville, as well as the Louisville Courier-Journal and Denver’s Rocky Mountain News, Tiffany was a communications specialist for the Wyoming Game and Fish Department and the Colorado Division of Wildlife. Most recently, Tiffany served as the public relations manager for University of Louisville Physicians, building and executing communications campaigns for countless communities.
Nicole Ares, C2’s new social media strategist, brings a wealth of experience in designing and deploying creative social media campaigns. Nicole has worked extensively in Kentucky and abroad, developing earned and paid online content, targeting digital audiences, and building online communities by engaging key stakeholders through a range of social and digital strategies. She recently completed her master’s degree in communications science from the University of Amsterdam. As a student at Western Kentucky University, she earned the Associated College Press Pacemaker Award for 2017 Story of the Year, and the College Media Association Pinnacle Award for 2017 Best Investigative Story.
About C2 Strategic: Founded in 2011, C2 Strategic focuses on clients that are committed to making communities stronger. The C2 team possesses in-depth experience in the sectors of transportation, infrastructure, economic development, health care, hospitality, education, and energy—and that list is growing every day.
C2 offers services including communications planning, media relations, public involvement, branding and marketing, social media, digital strategy, crisis communications, and more, providing strategic counsel designed to propel each client forward in ways specifically tailored to their needs. The firm’s addition of a graphic designer in 2018 has since expanded the firm’s offerings in the visual and digital space, which include videography, photography, and graphic design.
C2 Strategic also powers P3 Kentucky.com, a communications hub for public infrastructure development using the state’s expanded public-private partnership laws. Business and governments are working together to share responsibility, reward and risk for developing much needed infrastructure such as roads, public buildings, stadiums and parks.