Whether you love Facebook or hate it, there’s no denying the important role it plays in public relations and marketing. Therefore, when Facebook leader Mark Zuckerberg announced changes to the News Feed algorithm a few weeks ago, our clients expressed concern about whether the change would affect them. Yes, it will. That’s clear from Zuckerberg’s announcement, which said in no uncertain terms, “you'll see less public content like posts from businesses, brands, and media.” However, all

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