Ohio River Bridges
After more than 40 years of talking, the Ohio River Bridges Project is a reality, building a new future for Louisville and Southern Indiana. With two new bridges, an improved Kennedy Bridge and new interstate connections, we are uniting a region of more than 1.3 million people like never before.
C2 played a key role in an aggressive communications plan, keeping citizens informed of the traffic changes in connection with the Downtown Crossing during the 3 ½ years of construction. More than 200,000 drivers travel through the area
We not only kept leaders, businesses and drivers informed about traffic changes and progress; we celebrated successes in a big way. On a cold morning in December 2015, an estimated 50,000 people joined together to walk the Abraham Lincoln Bridge on its completion.
C2’s role: Strategic planning, media relations, public involvement, event planning.