Widening the road. Narrowing the gap. The Mountain Parkway Expansion is creating a four-lane, high-speed corridor to connect Eastern Kentucky with the rest of the Commonwealth. The project is designed to support tourism, business and economic development.
In a rural area without centralized channels to disseminate information about the project, social media and e-communications have been key in keeping community leaders, the public and the media updated on construction progress and impacts.
C2’s role: Strategic planning, public involvement, e-communications, media relations