Whether you love Facebook or hate it, there’s no denying the important role it plays in public relations and marketing. Therefore, when Facebook leader Mark Zuckerberg announced changes to the News Feed algorithm a few weeks ago, our clients expressed concern about whether the change would affect them. Yes, it will. That’s clear from Zuckerberg’s announcement, which said in no uncertain terms, “you'll see less public content like posts from businesses, brands, and media.” However, all

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Few doubt that Muhammad Ali was the “The Greatest” heavyweight boxer of all times. Not to mention one of the most amazing, controversial, well-known, influential and admired world figures over the past 100 years. Not bad for a poor kid from Louisville’s West End. By Unknown - Dutch National Archives, The Hague, Fotocollectie Algemeen Nederlands Persbureau (ANEFO), 1945-1989 bekijk toegang 2.24.01.04 Bestanddeelnummer 924-3060, CC BY-SA 3.0 nl,Since his passing, much has been written about his

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Having spent the bulk of my career in budget-strapped newspapers, small businesses and a nonprofit, I’m always looking for the most efficient, effective way to get things done. That’s why a recent Inc. article caught my eye: “7 Outsourceable Tasks That Are Stealing Your Productivity.” Almost half of those tasks were communication-related: Graphic design and presentation preparation Content marketing Social media management I agree that outsourcing these key responsibilities to experts is good strategy. I

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smiling woman at laptop

What gets social media traction? Earlier this month, my social media feed started noting that Louisville had topped a hot new list from National Geographic. We are, according to the post, the No. 1 food city in the world! Woo-hoo! Woo-hoo! Woo… wait? What? Seriously? Louisville does have a super-cool locavore food scene, some really top-notch restaurants that have received international attention, and – credit where it’s due – lots of bourbon on our menus.

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I’m old now. The folks at AARP thoughtfully reminded me with a personalized membership card as a 50th birthday present. So as old people sometimes do, I want to dispense a little free advice – communications advice, in this case – to all the young folks out there. Add two important words to your daily vocabulary -- Sir and Ma’am – to replace the nouns of address that too many people use when talking with

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