Whether you love Facebook or hate it, there’s no denying the important role it plays in public relations and marketing. Therefore, when Facebook leader Mark Zuckerberg announced changes to the News Feed algorithm a few weeks ago, our clients expressed concern about whether the change would affect them. Yes, it will. That’s clear from Zuckerberg’s announcement, which said in no uncertain terms, “you'll see less public content like posts from businesses, brands, and media.” However, all

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Digital communications are a growing part of strategy for our clients. Therefore, as our firm continues to grow, we’re intentionally adding team members who focus squarely on digital. Paige Moore, our newest senior strategist, has nearly two decades of experience in online marketing, primarily at large health care companies (Humana and Anthem) and at digital agencies. While everyone on our team has digital strategy skills, Paige adds significantly to our level of expertise. She has

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Pinnacle Properties has a great story to tell and C2 Strategic has enjoyed working with them to help them tell it.  Like with many companies, Pinnacle has been built through the personal reputation of its partners, John Miranda and Chris Knopf. We helped them construct strategies to support those personal relationships with excellent digital communications. We were thrilled when they received the President’s Grand Award for “Best Overall Marketing Campaign” and “Best New Concept in

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Our city has watched Omni Louisville climb  into the skyline, but a lot of the work of opening a premier hotel is not as visible to the public. One massive challenge is building an entire staff, from scratch, in time for opening day. C2 Strategic Communications has enjoyed telling the Omni Louisville story to our community as well as the rest of the country (did you see our mention in the New York Times?), but

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Did you know work is underway on another Ohio River bridge? C2 Strategic Communications is pleased to work with the Indiana Department of Transportation and Kentucky Transportation Cabinet on the I-69 Ohio River Crossing. Indiana and Kentucky know the importance of providing a new, modern bridge and I-69 connection for residents and businesses in Evansville and Henderson, as well as those traveling through the area. A lot has happened on the I-69 ORX project this

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