Seldom a week goes by that someone doesn’t ask me to explain the difference between marketing, communications, and public relations. Plenty of business people confuse and intermingle these terms. This confusion can lead to problems moving your products and/or promoting your business or organization. It’s important to know: Marketing is not communications and communications is not marketing. Since marketing, communications and PR are related fields that rely on one another for success, it’s easy to

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Bridge Worker

For the past five years, we’ve helped dozens of companies, agencies and organizations tell their stories. The results can be measured in many ways – from headlines to bottom lines. The external value is almost always greater audience awareness. But the overlooked internal benefit is a surer, shared sense of mission for the entire staff. So last month, for our fifth anniversary, we turned our focus inward and asked the question, “What is our story?”

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